AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
Dropbox stock projection3/9/2023 ![]() ![]() Watch as Salsify’s Head of Product Partnerships Ken Cowan offers advice for how to get started with your digital transformation strategy: Instead, develop a digital transformation strategy that’s guided by your overall business goals and vision - not just your technology needs. Which down the line can make it more difficult to integrate technologies and put you right back where you started. Unfortunately, many businesses make the mistake of only upgrading their systems on an as-needed basis. But if you’re looking to deliver a better, more B2C-like experience for your new and existing customers, you’ll need to ensure you have the right systems in place. Upgrading legacy systems will be a significant challenge in 2022 for 36.6% of distributors. Sell across third-party online marketplaces.Prioritize product discovery and information.Personalize the online shopping experience.Invest in ecommerce platform technology.We've listed the top B2B ecommerce trends to master in order to see success with this business model. To deliver the shopping experiences buyers have come to expect, B2Bs must prioritize their digital transformation in 2022.ī2Bs have their work cut out for them this year. And even more detrimental, a staggering 90% of B2B buyers would turn to a competitor if a supplier’s digital channel couldn’t keep up with their needs. ![]() Yet, 52% of B2B buyers report that they’re frustrated with the online buying experience. ![]() Still, to succeed with B2B ecommerce, it’s no longer acceptable to have a basic website or subpar customer experience. This correlates with data shared from Wonderman Thomson on the buyer side, which revealed that as of 2021, 49% of B2B buying across the UK, US and China occurs online. Higher than phone, email and video conferencing. The same study from Mckinsey & Company shows that about 18% of B2Bs’ revenue is coming directly from ecommerce. And for the first time, B2Bs are more likely to offer ecommerce over in-person sales. Instead, McKinsey & Company reports that about 65% of B2B companies across industries are fully transacting online in 2022. It’s clear ecommerce itself is no longer a trendy new channel that B2B companies are exploring. Statista data suggests that the North American B2B ecommerce market will surpass $4,600 billion by 2025. According to Digital Commerce 360, in 2021, online sales on B2B ecommerce sites, log-in portals and marketplaces increased 17.8% to $1.63 trillion. ![]()
0 Comments
Read More
Leave a Reply. |